Adiat Disu is a young Nigerian powerhouse whose mission is to raise awareness about the value of African fashion and how it makes a positive contribution internationally. When Disu noticed persistent stereotypical images of African fashion within the global fashion industry and a lack of African designers represented during Mercedes Benz Fashion Week, she founded Adirée, a premier communications and branding firm, in New York for African and global business leaders in multiple industry segments, from entertainment to fashion, politics, media, and government sectors.                                                                                           The firm launched Africa Fashion Week New York (AFWNY) as a platform to re-brand Africa and position it as a continent that also produces luxury products and services                                                      .